Businesses of Daniyar Serikbay
Owner and Sole Shareholder — JSC Insurance Company Basel
In January 2021 Daniyar acquired 100% of JSC Insurance Company Basel from Kaspi Bank. Basel is a licensed general insurance company operating in Kazakhstan. He remains its sole shareholder and focuses on the company’s strategic development, digital modernisation and long-term growth.
Founder — Noble Adventure and Noble Life
Daniyar founded and leads Dubai-based businesses operating across premium experiential tourism and travel technology.
Noble Adventure develops and operates premium desert experiences in Dubai, including its own desert camp and related safari activities. The business received Tripadvisor Travelers’ Choice Awards in 2025 and 2026.
Noble Life is an AI-enabled curated travel marketplace connecting travellers with hotels, experiences and other travel services.
Co-Founder — Noble Bakery and hy Bakery
Daniyar is a co-founder of a UAE-based food-production and bakery group. The group operates central production supplying UAE delivery platforms and commercial customers, alongside Noble Bakery and hy Bakery, which operate consumer-facing bakery and café concepts in Dubai and Abu Dhabi.